Thursday, February 28, 2008

Chill! Refrigerating your skincare products is easy as pie

People who think nothing of visiting the fridge at midnight for that last piece of pie may still draw the line at the idea of a refrigerated skincare regimen. And yet this is what separates Söliv’s Sea2Skin™ products from the pack: they are highly bioactive. What does this mean? That they are as close as you can get to being alive.

When it comes to fruit and vegetables, it’s a given that cooking and processing reduces the number of vitamins and deactivates enzymes. When I was in grade school in the sixties, cafeterias gave spinach a bad name by serving the canned stuff (so beloved of Popeye) and boiling it into a noxious mush redolent of Soylent Green. The current generation of school kids help themselves from salad bars.

Mark my words: in ten years, skincare will undergo a similar sea change from processed to live, and Söliv is leading the way.

Söliv’s proprietary ingredient is harvested from red macro-algae and immediately refrigerated or frozen to keep every last vitamin, mineral, enzyme and antioxidant alive and kicking. (And this stuff is teeming with them.) So please don’t ask us to make your life marginally easier by reducing the effectiveness of our products!

Most of our customers get used to visiting their refrigerators as part of their morning and evening routines, but if you are not one of them, consider buying a small refrigerator for your bathroom. These are widely available for between $20-60. Just be sure that it holds temperatures below 48 degrees. When we have finished investigating which model works best, we plan to offer it on our website.

While traveling, tote your products in a refrigerated gel pack and, once you arrive, use the mini-bar. (Warning: check with the hotel first to make sure they don’t charge you just for opening the thing!) Or… place your products on ice, as you would a bottle of champagne. If you are traveling by car in winter, store your products under the seat. But, as ever, we’re looking out for you. In the future, you will be able to order our moisturizer, vital gel therapy and serum in single-use packets ideal for travelers. (Our cleansing bar does not need refrigeration.)

One of our longtime customers, a frequent flyer, loves to tell the following story: once, after boarding the plane, she realized she had left her Söliv Vital Gel Therapy behind in the hotel mini-bar. Airline officials, informed that their passenger couldn’t depart without her “life-saving medicine,” actually sent a messenger to retrieve it. He presented it to her on a silver platter. Although we don’t encourage holding up airline flights, we can’t help but be flattered by this degree of dedication!

2 comments:

Anonymous said...

I Travel to the Middle East and North Africa frequently and am in the deserts of the Sahara and take Soliv with me. The idea that I need to refrig the product has not stopped me. I try and keep it as cool as possible and when I do get into a town with a frig I put it in their immediately and it still works. Soliv is fabulous!
RZ

Anonymous said...

SOLIV is a requirement when I travel. It reduces the bags I get under my eyes from lack of sleep, humidity, air conditioning, change in weather temperature....all of the hazards to the skin when traveling.