Friday, March 28, 2008

Time and Tide Wait for No Man (but Söliv can help!)

The once promising Metrosexual movement, although it went a little overboard, has been declared dead, in case you haven’t heard. Macho is back. Personally, I hope men won’t give up their newfound amour-propre without a fight. It would be too bad if the trendsetters shamed them into waiting another fifteen years for permission to purchase skincare products without risking a public ribbing.

Seattle men never really cottoned to the Metrosexual lifestyle, but you don’t have to be a modern-day Beau Brummell to care about looking healthy – and younger. Even a Macho guy can love Söliv. Our products are free of irritating preservatives and perfumes, good for the environment, and fast-acting. They are also particularly effective on rosacea – one of the scourges of older skin. I just spoke to yet another client who went to the refrigerator one day to discover that her boyfriend had used up her Vital Gel Therapy. And once men discover the foaming, exfoliating cleansing bar for shaving, they never use anything else.

The FMO (For Men Only) line is specially formulated to treat the coarser texture of a man’s skin. As one male first-timer (a man’s man, I might add) declared, “My face feels so good – light and fresh. I felt a smile wanting to come out. The whole experience has been uplifting!”

A forty-something male client who has used our products for four years running related the following story: when he had the bags removed from under his eyes, the doctor took the liberty of using a laser on the outer corners, resulting in abnormal wrinkling. All the doctors he consulted told him the damage was irreversible, although he might expect some results from Botox.

Then a friend referred him to Söliv’s founder, Diane, who started him on a regimen that included the cleansing bar, FMO Vital Gel Therapy and Sea Foam Moisturizer. He noticed a difference immediately, and after four months of regular use, the improvement was dramatic and obvious to everyone around him. He’s been a believer ever since.

I asked him, has he recommended the product to his guy friends?

“I have,” he said, “but it’s one of those things that takes discipline. They would need to be sufficiently motivated, like me, and see the effect on their own faces. You have to stick with it and use it properly. I use it daily every morning for twenty minutes. I have my ritual. I’ve often thought if Söliv were to go bye-bye, there would be no replacement. There’s nothing I, or anyone I’ve talked to, knows of that is remotely as effective. The plastic surgeon also told me it was impossible. I wouldn’t want to risk not using it at this point. It’s part of my life. Overall, it’s just great. Everything has improved. It tightened everything up. It improved the tone… It’s phenomenal. My main comment is: find me a substitute product that does the same thing. Where is it? It doesn’t exist!”

We love hearing client stories about unusual uses for the Vital Gel Therapy. There’s one use I’m not going to spell out for you. Give a man a product that “takes the wrinkles out” and you know what he’ll do. From what I hear, it works wonders.

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